“Half of the time I spend on Social Marketing is wasted; the trouble is I don’t know which half.”

Hmm, that’s not what he really said, was it? Although I think it’s just as true.

John Wanamaker really said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Most likely half of the time you spend on social marketing is a waste of your time.

The problem Mr. Wanamaker had was he couldn’t effectively measure what part of his advertising resulted in visits to his stores. But it doesn’t have to be difficult or time consuming to measure your efforts.

For example, I use klikdeal for this and it doesn’t take a lot of time.When I want to track something I set up a link in klikdeal and get both a more targeted link and at the same time I get a measurement of my efforts. All tracking data is collected in one place so I can easily see what was effective and what wasn’t

Here’s an overview of my tracking.

Click for full image

To your future tracking and redirecting success!

Peter Gillberg – klikdeal.com

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